A friend of mine helped film a winter tire commercial for Yokohama tires on the Langjökull glacier in Iceland (close to where a giant polar bear was drawn). It is quite interesting to see guys in suits and a fancy Lotus Evora sports car cruising around the glacier.
The commercial was shot last June when the there is little fresh snow on the glacier, but the sun has not yet begun melting the surface into summer slush. A special 400 meter long track of compacted snow was also created a few days in advance and allowed to freeze hard.
Two foreign film company’s one from France and the other from Japan shot the commercial with assistance from the Icelandic film company Pegasus along with Icelandic rescue teams and others who provided glacier transportation.