Nikita - “For Girls Who Ride”

If you are interested in snowboarding, fashion, Iceland, entrepreneurship and remodeling check out this video. It’s about the very successful Icelandic startup, Nikita. It is a leading company in snowboarding clothing for “girls who ride”. They now have stores worldwide now and Heiða one of the founders just received an award for female entrepreneurship. This video shows how it all started in downtown Reykjavík a decade ago.